Category
Product
- ·3 min read
Wicked Questions: Naming the Tension Between Automation and Personalization
Every outreach feature debate at a CRM eventually turns into the same fight dressed in different clothes: scale versus feeling human. Wicked Questions gives that fight a name, which turns out to be most of the battle.

- ·3 min read
Nine Whys on a Certificates Feature: When 'Instructors Asked For It' Isn't a Reason
Course completion certificates sound obviously good — until Nine Whys forces you to say, out loud and three times running, who they're actually for. The answer changes what you build.

- ·3 min read
Nine Whys: Checking a Redesign's Purpose Before You Draw a Single Screen
A theme-customizer redesign kickoff usually starts with wireframes. It should start with a blunt, repeated question — why does this matter — asked until the room either finds real conviction or discovers it was solving the wrong problem.

- ·3 min read
Troika Consulting for the Policy Edge Case Nobody Wants to Own
Carry-over rules for part-time employees who changed hours mid-year aren't a bug — they're a genuinely hard judgment call, and one PM staring at them alone tends to just pick the easiest-to-code answer. Troika Consulting gets better judgment into the room fast.

- ·3 min read
Troika Consulting: Getting Unstuck on a Problem That Never Converges
When a flaky-test triage thread has been going in circles for three sprints, the fix usually isn't more debugging — it's changing who's allowed to talk and when. Here's Troika Consulting, the three-person structure that gets a stuck client unstuck in twenty minutes.

- ·3 min read
Liberating Structures for Product Teams: The 33-Structure Field Guide
Most feature workshops run on three formats — open discussion, status report, managed presentation — and all three systematically hand the room to the loudest three people. Liberating Structures is a set of 33 alternatives with names like Troika Consulting and 1-2-4-All, and once you see what each one actually does differently, you can't run a workshop the old way again.
