Category
Primer
- ·3 min read
Go-To-Market: A Primer for the Night Before
ICP, positioning, motions, pricing, channels, funnel metrics and growth loops — the whole go-to-market surface compressed into one page you can read in twenty minutes before an interview, with the ten things worth recalling under pressure at the bottom.

- ·3 min read
The Claude Hooks Lifecycle: A Primer You Can Bookmark
Eight events, one JSON payload format, three exit codes that matter. The reference doc I wish I had open the first time I wrote a Claude Code hook.
